Why it matters
Small growth teams now do work that once needed whole departments, by combining AI with automation. The skill is no longer only running campaigns, but building systems that run them.
This station covers using AI for content and ads, writing good prompts, automating workflows with tools like n8n and Zapier, building simple agents, connecting data with CDPs, and building small tools yourself.
After this station you can
- Write a prompt that produces usable ad copy on the first try
- Automate one repetitive growth task end to end
- Explain when an agent is better than a fixed workflow
- Describe what a CDP does and when you need one
Every resource below is free to read or watch online. Links open in a new tab.
10.1 AI for content & ads
| Resource | Type | Level | Time |
|---|---|---|---|
| Elena Verna on AI growth: Automate the basics, elevate the creative — Atlassian (Mary Cadwell)Lovable's head of growth on which growth work to hand to AI and what to keep human. | Article | Beginner | 5 min |
| Generative AI for Everyone — DeepLearning.AI (Andrew Ng) [free with email]A non-technical overview of what generative AI can and cannot do in everyday business work. | Course | Beginner | 5 h |
| About Performance Max campaigns — Google Ads HelpHow Google's AI-run campaign type uses your assets, goals and audience signals, and which controls you keep. | Docs | Intermediate | 15 min |
10.2 Prompting
| Resource | Type | Level | Time |
|---|---|---|---|
| ChatGPT Prompt Engineering for Developers — DeepLearning.AI and OpenAI (Isa Fulford, Andrew Ng) [free with email]Short hands-on course on writing clear prompts for summarising, transforming and generating text. | Course | Beginner | 1.5 h |
| Prompt engineering overview — Anthropic (Claude Docs)Anthropic's practical prompting techniques, from being clear and direct to examples and structured prompts. | Docs | Intermediate | 1 h |
10.3 Automation (n8n, Zapier, Make)
| Resource | Type | Level | Time |
|---|---|---|---|
| Zapier Academy — Zapier [free with email]Self-paced courses on building your first Zaps and automating routine marketing tasks. | Course | Beginner | 2 h |
| Make Academy — Make [free with email]Official Make courses that take you from basic scenarios to routers, filters and data mapping. | Course | Beginner | 3 h |
| n8n Course Level One — n8n DocsBuild a working n8n workflow step by step and learn the core concepts of nodes and data. | Course | Beginner | 2 h |
| n8n Course Level Two — n8n DocsCovers data structures, merging, error handling and a full business automation project in n8n. | Course | Intermediate | 3 h |
| n8n workflow templates — n8nThousands of community workflows, including marketing and AI ones, you can copy and adapt. | Tool | Intermediate | 30 min |
10.4 Agents & AI workflows
| Resource | Type | Level | Time |
|---|---|---|---|
| Building effective agents — AnthropicClear patterns for AI workflows and agents, and advice to start with the simplest design that works. | Essay | Intermediate | 25 min |
| OpenAI Cookbook — OpenAIWorked code examples for common LLM tasks such as classification, extraction, embeddings and agents. | Guide | Advanced | 2 h |
10.5 CDPs & data integration
| Resource | Type | Level | Time |
|---|---|---|---|
| What is a Customer Data Platform? CDPs Explained — Twilio SegmentExplains what a CDP does, how it differs from a CRM or warehouse, and when you need one. | Article | Beginner | 15 min |
| Segment Spec overview — Twilio Segment DocsA widely used standard for naming and structuring tracking events across tools. | Docs | Intermediate | 30 min |
10.6 Vibe coding for marketers
| Resource | Type | Level | Time |
|---|---|---|---|
| Welcome to Lovable — Lovable DocsHow to describe an app in plain language, iterate on it and publish it without writing code. | Docs | Beginner | 20 min |
| Claude Code 101 — Anthropic (Claude Academy)Short course on getting an AI coding agent to build and change small tools for you. | Course | Beginner | 1.5 h |
Exercise.txt — Automate one weekly task
- List the tasks you repeat every week.
- Pick the one that takes longest and needs the least judgement.
- Build it in n8n, Zapier or Make, with one AI step if it helps.
- Run it for two weeks and write down the time saved and what broke.
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Terms in this station
PromptAgentWorkflowWebhookCDPReverse ETL