| Hacking Growth | Sean Ellis & Morgan Brown | 1 · Foundations |
| The Lean Startup | Eric Ries | 1 · Foundations |
| Measure What Matters | John Doerr | 1 · Foundations |
| The Mom Test | Rob Fitzpatrick | 2 · Strategy |
| Obviously Awesome | April Dunford | 2 · Strategy |
| Competing Against Luck | Clayton Christensen | 2 · Strategy |
| Crossing the Chasm | Geoffrey Moore | 2 · Strategy |
| Positioning | Al Ries & Jack Trout | 2 · Strategy |
| The Startup Owner's Manual | Steve Blank & Bob Dorf | 2 · Strategy |
| Running Lean | Ash Maurya | 2 · Strategy |
| Continuous Discovery Habits | Teresa Torres | 2 · Strategy |
| Lean Analytics | Alistair Croll & Benjamin Yoskovitz | 3 · Data |
| Storytelling with Data | Cole Nussbaumer Knaflic | 3 · Data |
| Trustworthy Online Controlled Experiments | Ron Kohavi, Diane Tang & Ya Xu | 4 · Experiments |
| Traction | Gabriel Weinberg & Justin Mares | 5 · Acquisition |
| They Ask, You Answer | Marcus Sheridan | 5 · Acquisition |
| Predictable Revenue | Aaron Ross & Marylou Tyler | 5 · Acquisition |
| Made to Stick | Chip Heath & Dan Heath | 5 · Acquisition |
| Building a StoryBrand | Donald Miller | 5 · Acquisition |
| Hooked | Nir Eyal | 6 · Activation |
| Don't Make Me Think | Steve Krug | 6 · Activation |
| Influence | Robert Cialdini | 6 · Activation |
| Thinking, Fast and Slow | Daniel Kahneman | 6 · Activation |
| Alchemy | Rory Sutherland | 6 · Activation |
| The Cold Start Problem | Andrew Chen | 8 · Loops |
| Product-Led Growth | Wes Bush | 8 · Loops |
| Contagious | Jonah Berger | 8 · Loops |
| Monetizing Innovation | Madhavan Ramanujam & Georg Tacke | 9 · Revenue |
| Inspired | Marty Cagan | 11 · Career |
| Escaping the Build Trap | Melissa Perri | 11 · Career |