Why it matters
Growth looks different in a B2B SaaS company, an online store, a marketplace and a mobile app. The fundamentals carry over, but the levers, metrics and channels change.
This station collects the best free material for each business model, plus resources on the growth role itself: how teams are structured, how to interview, how to show your work, and who to learn from.
After this station you can
- Name the key growth metrics for your business model
- Explain how growth teams are structured and where they report
- Prepare a case study of your own growth work
- Build a list of people and sources to keep learning from
Every resource below is free to read or watch online. Links open in a new tab.
11.1 B2B SaaS
| Resource | Type | Level | Time |
|---|---|---|---|
| SaaStr — Jason LemkinLarge free archive of blog posts, talks and podcasts on scaling B2B SaaS sales and growth. | Article | Beginner | 10 min |
| Growth Unhinged — Kyle PoyarData-backed posts on B2B go-to-market, pricing and product-led growth. | Newsletter | Intermediate | 15 min |
11.2 E-commerce
| Resource | Type | Level | Time |
|---|---|---|---|
| Ecommerce Marketing Guide for Online Stores — ShopifyCovers the main channels, repeat-purchase tactics and KPIs for an online store. | Guide | Beginner | 15 min |
11.3 Marketplaces
| Resource | Type | Level | Time |
|---|---|---|---|
| The a16z Marketplace 100 — Andreessen HorowitzRanks the largest consumer marketplaces and shows which categories and models are growing. | Article | Beginner | 20 min |
| How to kickstart and scale a marketplace business — Lenny RachitskyHow successful marketplaces solved supply, demand and the cold start, based on interviews with founders. | Guide | Intermediate | 1 h |
11.4 Mobile apps
| Resource | Type | Level | Time |
|---|---|---|---|
| The Mobile Growth Stack: 2022 Redux — Phiture (Andy Carvell)A map of the levers for acquiring, engaging and monetising app users. | Article | Intermediate | 20 min |
| Sub Club podcast — RevenueCatInterviews with operators on pricing, paywalls and retention for subscription apps. | Podcast | Intermediate | 45 min |
11.5 The growth role & team
| Resource | Type | Level | Time |
|---|---|---|---|
| What does a growth team work on day-to-day? — Andrew ChenA concrete picture of a growth team's goals, projects and weekly routine. | Essay | Beginner | 10 min |
| How to build a growth team: lessons from Uber, Hubspot, and others — Andrew Chen50 slides on when to start a growth team, who to hire and how it fits the org. | Slides | Intermediate | 20 min |
| Building a Growth Team from Zero to Fifty — Brian BalfourHow a growth team's structure and focus change as it grows from one person to fifty. | Essay | Advanced | 20 min |
11.6 Interviews & portfolio
| Resource | Type | Level | Time |
|---|---|---|---|
| 6 Mistakes Growth Candidates Make in the Interview Process — Brian BalfourWhat hiring managers look for in growth candidates, with a companion interview prep worksheet. | Essay | Beginner | 10 min |
| My favorite interview questions from 100+ guests — Lenny Rachitsky (Lenny's Podcast)Interview questions product and growth leaders use, useful for both candidates and hiring managers. | Podcast | Intermediate | 1 h |
11.7 People & communities to follow
| Resource | Type | Level | Time |
|---|---|---|---|
| Lenny's Podcast — Lenny RachitskyLong interviews with product and growth leaders; the growth episodes are a free education. | Video | Beginner | 1 h |
| Elena's Growth Scoop — Elena Verna [free with email]Frank posts on product-led and AI-native growth from Lovable's head of growth. | Newsletter | Intermediate | 10 min |
| Andrew Chen's blog — Andrew ChenYears of essays on growth, network effects and marketplaces from an a16z partner and former Uber growth lead. | Essay | Intermediate | 15 min |
Exercise.txt — Write a growth case study
- Pick one project where you changed a number that mattered.
- Write the starting situation, the goal and the metric.
- List what you tried, including what failed, and why you chose each step.
- State the result in numbers and one thing you would do differently.
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Terms in this station
B2B SaaSMarketplace liquiditySubscription appGrowth teamCase study
On the bookshelf
Paid books that go deeper on this station: Inspired by Marty Cagan, Escaping the Build Trap by Melissa Perri. See the full bookshelf.